Case studies

As a Digital Product Designer, I've had the pleasure of designing and shipping a wide array of features for different products, from big Tech to B2B, SaaS and E-commerce. Below is a small sample of my work.

Designing a Reporting Page for Merchants on Google My Business


Jul 2019 - Sept 2019

Tech & Internet

How I designed a new Reporting page for iOS and Android that increased retention and CTR by 6,8% for Merchants that have a Business Profile on Google Maps and Google Search.

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Redesigning MOO's e-comm platform navigation

MOO Print Ltd

June 2018 - Aug 2018


How I restructured MOO's website navigation making it easier for customers to scan and find what they are looking for and increase the total revenue by 2,8%.

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Optimizing the 2 build flows on the templates page

MOO Print Ltd

June 2017 - July 2017


How I optimized the experience for 2 major build flows by increasing the discoverability, comprehension and revenue generated by those flows.

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Designing the on-boarding experience for Pollfish


Dec 2017 - Feb 2017

B2B, SaaS

How I improved Pollfish's user experience for first time customers and increased conversion through a successful on-boarding flow.

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DesignOps - Helping organizations scale at design

Transifex, Pollfish, MOO Print

2014 - now

B2B, SaaS, E-commerce

A small sample of how I have contributed scaling the design team, the processes and the over design maturity of what design is and and how it should function in each organization

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